Submitted by New Jersey Animal Save Movement:
On Sunday, January 31, a group of compassionate NJ activists, including several parents and children, walked as a group into Saks Off 5th within a mini-mall in Shrewsbury, NJ. This action was well-planned and organized as a peaceful yet attention-grabbing disruption to send a strong clear message that animal torture and death in the name of fashion is unacceptable.
Upon arriving through the door of the store, the lead speaker, using a megaphone and holding a fake “dead skinned animal body,” spoke out about the truth behind the fur industry, emphasizing the pain and torture that animals endure such as vaginal and anal electrocution and being skinned alive. Security personnel hovered around the lead speaker but took no aggressive action. Additional activists spread out around the front of the store holding signs like “Marc Metrick has blood on his hands,” calling upon the CEO of Saks to go fur-free, as well as signs reading, “Fur is Dead,” and “Animals are Not Ours to Wear.” One activist held a monitor which played continuous video of graphic images of live animals like rabbits, wolves, coyotes, foxes, minks and chinchillas being restrained while their skins are painfully cut off their bodies, and other common practices within the fur industry.
Eventually this group of dedicated activists exited the store and formed a line outside the front door. They continued speaking out through megaphones including loudly chanting “Stop the torture, stop the pain. Saks Fifth Avenue is to blame,” and “Saks has blood on their hands.” Activists chanted together, held signs and banners and brought attention to passersby and customers of Saks. Police officers were called and remained present with the activists for the duration of the protest appearing to do so to keep order and safety. The activist believe this was another step in the right direction toward a cruelty-free world for animals.