On April 24, Los Angeles activists added their voices to the campaign against the last American department store selling fur. The Neiman Marcus West Coast flagship sits less than two blocks from Saks Fifth Avenue, which had seen hard-hitting activism for months before announcing its intention to stop selling fur on April 7. Activists marched through Neiman demanding that they follow the example of their competitors. This event was conducted in coordination with a social media account called Operation Takedown, and involved visits to various designers and retailers in a shopping district. The visit to Neiman Marcus lasted approximately twenty minutes, but we are sure that as the campaign intensifies, Neiman will see the pressure ramp up in Southern California.