CAFT Announces Senior Organizer Sidney Jesperson and Communications Manager Alexandra McCardell

After three rapid-fire victories in less than five months, Coalition to Abolish the Fur Trade today announced Sidney Jesperson as Senior Organizer and Alexandra McCardell as Communications Manager.

Sidney Jesperson comes to CAFT with over a decade of organizing experience on behalf of animals. A well-known figure in the animal rights community, Sidney has established herself as one of the leading grassroots organizers in the Western states. Her tireless activism has seen her serve professionally at regional and national organizations, and in a grassroots capacity overseeing campaigns in the San Diego and Denver areas. Sidney’s focus has been the captivity of wildlife in fur farms and marine parks. Her experience with diverse strategies and tactics makes her an ideal candidate to ensure the growth of CAFT’s work long into the future as the organization’s Senior Organizer.

Alexandra McCardell has an extensive background in creative project management and design, including seven years of professional expertise in these fields. Her commitment to animal liberation began in 2013, from which time she has engaged in bicoastal activism and experimented with multiple methodologies for social change. A New Jersey native, she is currently based in the Los Angeles metropolitan area. As Communications Manager, she will expand CAFT’s online presence, engage new and legacy media, and establish a long-awaited materials program to fortify grassroots street activism.

As Sidney and Alexandra come on board, Tyler Lang will continue to serve as Campaigns Director. Additionally, CAFT has approved a new Harassment and Misconduct Policy, crafted with input from organizations experienced in these areas.

These announcements come as CAFT implements its six-month plan for organizational expansion, growth of grassroots anti-fur activism, and development of a theory of change rooted in results-based corporate campaigning. These changes will increase the organization’s strength as it continues on the path to total destruction of the fur industry in North America.

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