MONCLER IS GOING FUR-FREE AFTER 123 DAYS OF PROTEST

For immediate release: 

January 25, 2022

Contact:

action@caftusa.com

(310) 818-3169

Today, January 25, 2022, Coalition to Abolish the Fur Trade (CAFT) celebrates Moncler’s historic decision to announce a fur-free policy. When CAFT initiated our campaign four months ago, we knew that Moncler would do the right thing for the foxes, raccoons, and coyotes whose relatives currently line its jackets – not to mention for the planet and our climate.

In 123 days, Moncler, its subsidiary Stone Island, and its lead investors experienced protests at a rate of one every two days.

Moncler as a brand was built on its signature quilted jacket – a garment whose most luxurious and coveted versions were trimmed with fur. Moncler sold more fur items than any other luxury European fashion house to go fur-free thus far. This is an unprecedented victory for the animal rights movement. Whether they admit it to themselves or not, the entire luxury industry knows it: the days of fur are numbered.

The next phase of the fight against fur will take on two titans of fashion: LVMH, Europe’s largest corporation, and Zegna, the world’s largest menswear company. Together, they control sixteen fashion brands, including Louis Vuitton, Dior, Fendi, Givenchy, Marc Jacobs, and Thom Browne. Though these companies currently lag behind their competitors, it is inevitable that they too will embrace sustainability and accept the reality of a future without fur.

CAFT looks forward to announcing the future fur-free policies of Zegna and LVMH – and the future collapse of the barbaric fur industry.