New Campaigns to Crush Fur: LVMH and Zegna

The next phase of the fight against fur will take on two titans of fashion:

Zegna Group: Zegna Group is the largest menswear company in the world, with $1.5 billion in annual revenue. It controls the brands Ermenegildo Zegna and Thom Browne, both of which use fur. The company went public on the New York Stock Exchange in December, 2021, and now is the time to strike. Zegna Group and its business partners are the top priority in the fight against fur.

LVMH Moët Hennessy – Louis Vuitton: LVMH is the largest corporation in Europe. Its founder, Bernard Arnault, is the third richest person on the planet. LVMH controls 75 different brands, of which 14 are fashion brands. Those that use fur are Dior, Louis Vuitton, Fendi, Loro Piana, and Berluti, but others that have refused to announce a fur-free policy include Marc Jacobs, Givenchy, Celine, and Loewe. All are responsible for the terror and torture propagated by LVMH.

CAFT always wins. We are seven for seven in our victories. We will go to our graves before we accept defeat.

There is no question that the future is fur-free. The question is just how quickly these companies will join the rest of their industry. However long, rest assured that CAFT will be there, escalating the fight against fur until total victory.

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