Over the Fall of Fur Weekend of Action there were 51 protests in 10 countries in 27 cities!

This is the largest global action against the fur industry since CAFT’s inception in November of 2020. Coordinated actions & campaigns are the backbone of the contemporary anti-fur movement’s success and create a landscape where the animal rights movement can go head to head with the most violent corporations on earth. 

Let’s take a closer look at what happened in just 3 days…

The rise of Europe: 

This past weekend proved that the anti-fur movement across Europe is a force to be reckoned with. 11 cities in 9 counties took action across the EU and stood up against  LVMH. Activists targeted LVMH’s subsidiaries Louis Vuitton, Dior and Tiffany and Co. Paris had their largest public demonstration to date with nearly two dozen activists outside of Louis Vuitton’s store and they are just getting started.  

As tension builds in Europe, LVMH will be put to the test to see if they truly want to have real fur on their racks. The history of this movement tells a story of success. Bernard Arnault better be prepared for a long fight if he wants to hold on to an outdated industry that is both violent towards animals and years behind their competitors’ sustainability initiatives. 

The rise of Europe changes the landscape of what is possible against the fur industry. We are now confronting LVMH on home soil and we are not giving up until they turn their back on fur. 

North American resistance against LVMH: 

North American grassroots activists have had their sights set on abolishing the fur trade for two years and enthusiasm and participation has only grown stronger. There were 26 actions in 16 cities across North America. 

New York City held the largest demonstrations on the continent. Over 50 activists were reported to have taken to the streets to march against the fur trade on the largest shopping day of the year: Black Friday. NYC targeted LVMH and their subsidiaries with a simple message: deal with fur – deal with New York animal defenders. See the full action here. 

Not all cities had the crowds like NYC, but they made LVMH feel the pressure by leveraging their strengths. Seattle was one of many cities that targeted LVMH for all three days of the action – and they did it in the rain. Dallas, Texas took to the streets against one of LVMH’s acquisitions: Uncle Julio’s. While this may be a restaurant (and therefore does not sell fur) – it does not matter, because they are owned by none other than animal abuser Bernard Arnault. Los Angeles targeted another LVMH acquisition: Leslie’s Pools. The store manager attacked activists and made false allegations of property destruction which prompted a police helicopter to fly overhead. San Francisco rejoined the campaign and did a community outreach in front of Louis Vuitton and Boston, Denver, Las Vegas, Toronto, Salt Lake City, Miami and more all disrupted LVMH subsidiaries. 

LVMH is enemy number one for the anti-fur movement and neither Europe or North America is letting up until you announce a fur-free policy!

Sunrise Brands & Rebecca Minkoff

The launch of the campaign against Sunrise Brands and their subsidiary Rebecca Minkoff to go fur-free was an unexpected one. Rebecca Minkoff was previously fur-free and then suddenly started to sell the furs of baby rabbits on November 21st. This was a betrayal to the animals and a grievance that can not be ignored by animal advocates. Just hours after the launch of the campaign Rebecca Minkoff removed the fur from her website – an underhanded trick used by many animal abusers in the past to discourage advocates from speaking out against her. 

Los Angeles Animal Defense League (LA-ADL) responded to this deceptive move by escalating the campaign against the bunny butchers at Sunrise Brands. On Saturday LA-ADL targeted Sunrise Brands subsidiaries at their storefronts with loud demonstrations inside and out. ADL did not stop at their storefronts, they also paid a visit to the executive team at their homes – after all, corporations are run by people and it is these individuals that need to hear the message the most. They are the ones that have the power to stop the slaughter of baby rabbits for fur. 

CAFT has a message for Sunrise Brands & Rebecca Minkoff. We are done with your tricks. We are done with your dodges and deception. We demand a fur-free policy and will accept nothing less. Until you do so, every single one of your business affiliates is a potential target for this campaign. From insurance companies to mail delivery. If you deal with Rebecca Minkoff in any way, you will be hearing from the Coalition to Abolish the Fur Trade. 

The Fall of Fur 

The Fall of Fur is an essential step for Animal Liberation. Abolishing fur is not the end but rather the beginning of a movement for animals, a movement that is fighting to win. 

Join us for the next global action starting December 15th for 12 days of action against the fur trade. Nearly every major shopping day of the year falls over these 12 days and CAFT will be there letting customers know about the wildlife murdered for fur on each one.

See you in the streets,

Coalition to Abolish the Fur Trade 


For the past two years CAFT has been defending wildlife that endure unimaginable cruelty on fur farms. Since November 2020, we have forced 8 companies to go fur-free. Including Neiman Marcus, Moncler and Saint Laurent.

As we knock one company down at a time we will watch the fur industry collapse on itself.


With your gift, we can and will shut down this archaic industry for good.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s