On New Years day of 2023, California made history by becoming the first state to ban the sale of fur. 

This is a massive win for animals that can not be overlooked. We applaud every activist that made this possible. 


The corporations we go against operate internationally, and as long as they sell fur anywhere in the world we will continue to protest them. We are not asking for LVMH to stop selling fur in California, we are asking for them to stop selling fur altogether. While this victory is a cause for celebration, it is imperative that this ban does not impede on our continued fight against the industries that still sell in other states and abroad


Not only do political campaigns and hard-hitting bans help make our work easier, but our campaigns make legislative work easier. “Fashion” lobbying groups that once represented brands like Saks, Neiman Marcus, and a host of other brands who have committed to fur-free policies, are no longer showing up to push back against legislation. 

Legislative and protest groups are all working toward the same goal: abolishing the fur trade. From the looks of it, we may get there sooner than we expected.

This ban is a monumental victory, however, the fight is still not over. No, these specific stores do not sell fur. Yes, we will continue to protest them. This is for the same reason that we still protest companies like Tiffany, Bulgari, and even Leslie’s Pool Supplies. The fact that a place does not actively sell fur does not mean their relevance in the campaign is null. 

The fight goes on, even in the fur-free stores of California. Why? Because it is the companies that we are targeting, not the people who buy from them.


Join us in the streets at our next priority event in Beverly Hills on January 29th, 2023. 

If you are not in Beverly Hills, plan your own event! Reach out to us at

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