5 WAYS TO FORCE MAX MARA TO GO FUR-FREE
Without action, our words are nothing more than idle threats. If we want to see changes in Max Mara’s policy, our demands need to be more than lip service. Organize a protest, call in, email blockade – anything to get their attention.
Our campaigns are decentralized and everyone is encouraged to join.
- BE ANNOYING – IT IS A CAFT TRADITION
We are going up against one of the most violent industries on the planet: they are not going to give up by simply asking nicely. We want the CEO of Max Mara to wake up every morning wondering what the hell we will do next.
Be the thorn in their side, the squeaky wheel that simply won’t shut up.
- BE RELENTLESS WITH OUR DEMANDS TO PROTECT WILDLIFE
The push to get Max Mara to go fur-free does not have to be a long one; the choice is theirs. Since the launch of our campaign,they have been removing fur from their website and locking their doors when activists show up for a protest. This can only be done for so long, and frequent actions are key to shortening the timeline to victory.
The more demos the better.
- NUMBERS DO NOT MATTER
Protesting multiple times a week is exhausting and the reality is that only the most dedicated activists are willing to do it. That is fine, it does not matter if there is one activist or twenty. As long as Max Mara is annoyed, you have pushed them one step closer to going fur-free.
3 activists with 3 megaphones are just as loud as 20 activists with 3 megaphones.
- SURPRISE, WE ARE BACK
Keep Max Mara on their toes by showing up unannounced!
We want Max Mara looking over their shoulder in anticipation of our next action. Show up right when they open, an hour before they close, or at their next event. Be unpredictable.
If you have never organized an action, reach out to us by signing up for The Action Team. Does not matter where you are or who you are, we are here to help get you on the streets for animals.