Fur-Free Friday Beverly Hills!

HIT THE STREETS FOR A MARCH AGAINST FUR!

Join Los Angeles activists on November 25th in Beverly Hills for the longest standing anti-fur action in the world: Fur-Free Friday. 

Animals are being skinned all across the globe for fashion moguls such as Louis Vuitton to turn them into commodities.  Millions of foxes and minks are depending on our success and they deserve more than our thoughts and prayers – they need action. This Fur-Free Friday  we need all hands on deck to push the fur industry over the edge. We need educators, agitators, and your everyday citizens working together so we can finally see: The Fall of Fur. 



How you can help make this event a success: 

Right now:

  1. Invite your friends on Facebook to this event page. 
  2. Bring everyone you know to Beverly Hills for this day of action Friday, November 25th. 
  3. Download the flier from the comments section or find it at caftusa.org and share to all social media platforms. 

The day of the march: 

  1. All signs and leaflets will be provided but you are encouraged to make your own as well. 
  2. Bring plenty of snacks and water. 
  3. Field organizers will be on site to lead the demonstration. 
  4. Enjoy the march – this is an event that is family friendly. 

Abolish the Fur Trade: 

This fight is not over until the last fur farm closes their door. The fur industry is at its lowest point in history but they have a track record that shows they are able to rebuild themselves when we do not finish the job. Many thought the industry would collapse in the late 90s. Pelt prices were at rock bottom and designers were staying clear from fur because of the negative attention. Fur, however, made a dramatic comeback and they can do it again unless we do one critical thing: abolish the fur trade. 

2023 California fur ban: 

On January 1st, 2023, California will become the first state to ban fur. This is a historical feat to be celebrated for years to come. But the brands on Rodeo Drive still sell fur around the globe. The end of fur is far from over. 

The Fall of Fur & Fur-Free Friday:

The day after Thanksgiving may be known as Black Friday by retailers, but for anti-fur activists it is an opportunity to disrupt business on the busiest shopping day of the year. This is a long-standing tradition known as Fur-Free Friday. 

With so much at stake, and the fur industry teetering on the edge, one day is not enough. Particularly when the Saturday after Fur-Free Friday is the 7th largest shopping day of the year. That is why this is the kick-off of a weekend of action happening all over the world.

 November 25th – 27th is the Fall of Fur. 

Other events for the weekend of action:

Saturday in Los Angeles : Click here.

Sunday in San Diego: Click here.

Inclusivity:

This event is open to the public and everyone is invited. Keep your drama at home. If you are a local organization around Los Angeles and want to be involved, please send us a message. We need all hands on deck. 



WEEKEND OF ACTION NOVEMBER 25TH – 27TH.

LVMH is not your average opponent, they are worth over 300 billion dollars and show no remorse for the animals they send to gas chambers on fur farms. Millions of foxes and minks are depending on our success and they deserve more than our thoughts and prayers – they need action. This November we need all hands on deck to overthrow LVMH. We need educators, agitators, and legislators working together so we can finally see: The Fall of Fur. 

Global Actions are vital for animal liberation:

LVMH is 13 times larger than every prior CAFT campaign target combined. 

They may have all the money and resources in the world but they will never have a community as dedicated as ours speaking out for animals. When you participate in a global action you are making the absolute most of your time. One city targeting an LVMH subsidiary on any given weekend may annoy our opponent, but dozens of cities across the globe standing up simultaneously to demand a fur-free policy is enough to bring even the most hardened animal abusers into a state of panic. 

Winner takes all: 

CAFT USA has launched eight campaigns total – and won every single one of them. Our strategy is not an untested theory, but a skillset we have learned to apply from nearly 20 years of experience in the animal rights movement. We have fought whalers in Antarctica, closed mink farms through non-violent direct action, defeated multibillion dollar corporations in international campaigns. The consequences are too high for guesswork and in the world of results-based pressure campaigns there are no participation points. 

Animals do not care how hard we tried, they care about getting out of cages. 

The Fall of Fur & Fur-Free Friday:

November 25th – 27th is not a random weekend selected out of a hat, but rather a tribute to the history of Fur-Free Friday and an exploitation of two of the largest shopping days of the year. 

The day after Thanksgiving may be known as Black Friday by retailers, but for anti-fur activists it is an opportunity to disrupt business on the busiest shopping day of the year. This is a long standing tradition known as Fur-Free Friday. 

With so much at stake, and the fur industry teetering on the edge, one day is not enough. Particularly when the Saturday after Fur-Free Friday is the 7th largest shopping day of the year. This is a weekend LVMH’s patience will be put to the test. 

Organize:

If you want to see animal liberation, dust off those megaphones and find your local LVMH target. No action is too small and all levels of experience are welcome. We are excited to see your own visions in motion, all working towards a single purpose. We ask that you please submit an action report with pictures to let the world know.

If you have never hosted a demo or need help finding people in your area, contact us and we will set up a phone conference with your group. We are available to help every step of the way.

Animal liberation is not possible without The Fall of Fur. Abolishing the fur trade is not the end but rather the beginning of a

 resistance for animals. 

Note: 

  • Avoid unnecessary risks and arrest. 
  • We do not target brands that are already fur-free such as direct subsidiaries of LVMH like Sephora or distributors like Neiman Marcus.   
  • Do not protest brands for issues outside fur.