On April 20, Moët Hennessy Louis Vuitton (LVMH) held its Annual General Meeting in Paris, France, the most important corporate event of the year for LVMH.

CAFT could not miss the opportunity to crash Bernard’s party. Instead of shaming LVMH for a single day in Paris, we decided to extend the affair over 11 days in 8 countries and 22 cities – all with the same simple demand: announce a fur-free policy.

Let’s take a look at these 11 exceptional days of action…


April 20 was the single most active day of protest in the anti-fur movement since CAFT’s inception, and perhaps ever, with 42 protests around the planet.


The smiles and small talk never got off the ground at the LVMH Annual General Meeting of shareholders in Paris. At 8:30 am, 50 activists from Collectif Sipe and CAFTs EU and USA began a day of raucous protest, the perfect introduction to the global anti-fur movement for all of the LVMH shareholders in attendance.

Adding to the public spectacle, a billboard truck played imagery of animals killed for fur on a continuous loop. Activists even held an afterparty, bringing the action to LVMH’s Cheval Blanc hotel, where many of the attendees were staying. Nothing says “we know what a special day this is for you” like a hotel protest. An old favorite for those of us at CAFT.

Meanwhile, activists on the Western Hemisphere had LVMH juggling megaphones… 

New York City is the fashion capital of the United States. Of the 42 protests around the globe that day, 24 were held in that city by one single group, NYC-Animal Defense League. For multiple brands, they literally hit every location in the city. They also hit obscure but meaningful targets. Three out of three Dior boutiques agree: this is the kind of determination that will win this campaign.


Idaho is the potato capital of the United States. Of the 75 LVMH luxury houses, Boise has not one. But they do have a dedicated activist and a branch of LVMH-owned laser hair removal chain Ideal Image. Some might shy away from that target. Boise joined the campaign on April 20. We thank them for embodying the ethos of grassroots decentralized campaigning that inspires us all.


The turnout for the AGM Week of Action was monumental. 137 actions is more than we can reasonably detail in this wrap-up, but we can provide a snapshot. Let’s break it down into numbers.


28 LVMH brands were visited by activists.

10 new brands were welcomed to the campaign. (And we look forward to getting to know each and every one.)

Top 5 brands activists love to hate, with protest counts:

  • Louis Vuitton: 36
  • Dior: 18
  • Tiffany & Co: 15
  • Fendi: 11
  • Loro Piana: 7


Top 5 cities by number of actions:

  • New York City: 44
  • Paris: 27
  • Los Angeles: 17
  • Amsterdam: 13
  • Boston: 11


11 corporate headquarters, 3 museums/exhibits, 1 hotel, and 1 market were visited by activists. Ideal Image’s Tampa home office was met with protest the same day as the Boise retail location. Activists invaded the Starboard Cruises boardroom in the middle of a corporate presentation. From local businesses in Boston and Dallas and Salt Lake, to Louis Vuitton and Dior and their respective museums in Paris, the heat was on LVMH from top to bottom.

CAFT’s message for these companies is simple: deal with LVMH, deal with us. Whether or not they sell fur, the protests will continue until LVMH institutes a company-wide fur-free policy. We are not motivated by what feels good, but by what works. The animals deserve no less.


In their breadth, these actions reflect exactly the sort of growth we want to see at this stage in the campaign. Collectively, they are a display of the power of our collective force. Though some groups may be small in person, the global coalition is large – when working together, every action really does count.

The explicit goal of this coalition is to forever end the killing of animals for their fur. Our method is to dismantle the retail market, forcing one company after another to abandon fur, until the industry collapses. Without question, LVMH poses the greatest challenge we’ve ever faced. Recently, it became the first European company to be valued at over 500 billion dollars. 

Success hinges on a comprehensive use of resources and a collective effort from every animal advocate. Failure is not an option.

Thank you to everyone that participated in this action. 

If you are reading this and want to get involved, please sign up for The Action Team and get active for animals. 


APRIL 20TH – 30TH 

Today at the Annual General Meeting (AGM), LVMH will come together with their investors to count their blood money and divvy their spoils. 

So while they are in Paris toasting to their profits, we will be across the planet, making them pay the costs of killing wildlife for fur. 

You can start taking action from home right now…

Phone Action #1:

Today at 11:30 PST there is a call in nationwide. Make sure you join in on the phone and give LVMH a piece of your mind about them killing foxes. Link below.

Earth Day Social Media Action: 

Here is one for the keyboard warriors and typists. This Earth Day we take to LVMH’s social media accounts to draw attention to the fact they are one of the few brands to not have a fur-free policy in their environmental policy – and we have had enough. 

More actions from home will be posted this week!


We are confronting some of the most violent industries on the planet. They have infinite resources with a single priority: maximum profits. If we are going to stand a chance at defeating fur, we need to be united and work together. 


Some cities have the numbers to have protests flood into the streets and bring traffic to a halt while others wreak havoc without even covering the sidewalk. It does not matter if you have one person or 100, when we are working together every single action taken matters. This is a collective effort: if one person is standing outside of a Louis Vuitton in twenty cities around the world, our adversaries are going to take notice. In a global campaign, one person can make a difference. 


From April 20 – 30, cities around the globe will put LVMH under siege. CAFT will be in the streets every day. For information about protests in your area, or help setting up your own fill out the form at the link and someone will get in contact with you.



This coalition has not won nine campaigns by asking nicely – we have done it with demands backed up by hard-hitting action. Massive luxury corporations like LVMH and Max Mara go fur-free because we disrupt their ability to do business and threaten the only thing that makes them run: money.

Download resources at the link below. 


Protests aren’t the only way to put pressure on these companies. Public opinion is on our side when it comes to fur, and it is important that LVMH see us focusing that public opinion on them specifically.

Here are other great ways to contribute, on your own or alongside a protest, no matter what tactics suit you best.


CAFT will provide you materials for any and all of the below.

  • Petitions for Wildlife
  • Leafleting
  • Video Outreach 

Find our video to download and play on a loop here.


Corporations pay millions of dollars to advertise their brands on every street corner around the world. Next to every one of their visuals, there should be one of ours!

  • Wheat-Pasting 
  • Stickers

Download posters for wheat-pasting, and order stickers by messaging us at


Have an idea that is not listed above? Go for it. We love seeing what people come up with and encourage you to act up for the animals tortured by LVMH.


Together, we can beat LVMH with one demand: GO FUR-FREE.

We never mention exotic skins. Or leather, or any animal product besides fur. Not at any target, including LVMH targets that do not sell fur. Never.

Extending our demands to exotic skins undermines this campaign, the global movement against fur, and all of the local groups who give their heart and soul. It can ensure that we never win fur, nonetheless exotic skins. In the context of anti-fur pressure campaigns, it hurts animals.

This is a basic principle of pressure campaigns, based on decades of experience. We are glad to discuss it directly.


No matter what you do in your city against the fur trade, make sure you document your action with videos and pictures, and send them to to include them in the action report.


Read the press release here and stay tuned for updates on the action!



Over the Fall of Fur Weekend of Action there were 51 protests in 10 countries in 27 cities!

This is the largest global action against the fur industry since CAFT’s inception in November of 2020. Coordinated actions & campaigns are the backbone of the contemporary anti-fur movement’s success and create a landscape where the animal rights movement can go head to head with the most violent corporations on earth. 

Let’s take a closer look at what happened in just 3 days…

The rise of Europe: 

This past weekend proved that the anti-fur movement across Europe is a force to be reckoned with. 11 cities in 9 counties took action across the EU and stood up against  LVMH. Activists targeted LVMH’s subsidiaries Louis Vuitton, Dior and Tiffany and Co. Paris had their largest public demonstration to date with nearly two dozen activists outside of Louis Vuitton’s store and they are just getting started.  

As tension builds in Europe, LVMH will be put to the test to see if they truly want to have real fur on their racks. The history of this movement tells a story of success. Bernard Arnault better be prepared for a long fight if he wants to hold on to an outdated industry that is both violent towards animals and years behind their competitors’ sustainability initiatives. 

The rise of Europe changes the landscape of what is possible against the fur industry. We are now confronting LVMH on home soil and we are not giving up until they turn their back on fur. 

North American resistance against LVMH: 

North American grassroots activists have had their sights set on abolishing the fur trade for two years and enthusiasm and participation has only grown stronger. There were 26 actions in 16 cities across North America. 

New York City held the largest demonstrations on the continent. Over 50 activists were reported to have taken to the streets to march against the fur trade on the largest shopping day of the year: Black Friday. NYC targeted LVMH and their subsidiaries with a simple message: deal with fur – deal with New York animal defenders. See the full action here. 

Not all cities had the crowds like NYC, but they made LVMH feel the pressure by leveraging their strengths. Seattle was one of many cities that targeted LVMH for all three days of the action – and they did it in the rain. Dallas, Texas took to the streets against one of LVMH’s acquisitions: Uncle Julio’s. While this may be a restaurant (and therefore does not sell fur) – it does not matter, because they are owned by none other than animal abuser Bernard Arnault. Los Angeles targeted another LVMH acquisition: Leslie’s Pools. The store manager attacked activists and made false allegations of property destruction which prompted a police helicopter to fly overhead. San Francisco rejoined the campaign and did a community outreach in front of Louis Vuitton and Boston, Denver, Las Vegas, Toronto, Salt Lake City, Miami and more all disrupted LVMH subsidiaries. 

LVMH is enemy number one for the anti-fur movement and neither Europe or North America is letting up until you announce a fur-free policy!

Sunrise Brands & Rebecca Minkoff

The launch of the campaign against Sunrise Brands and their subsidiary Rebecca Minkoff to go fur-free was an unexpected one. Rebecca Minkoff was previously fur-free and then suddenly started to sell the furs of baby rabbits on November 21st. This was a betrayal to the animals and a grievance that can not be ignored by animal advocates. Just hours after the launch of the campaign Rebecca Minkoff removed the fur from her website – an underhanded trick used by many animal abusers in the past to discourage advocates from speaking out against her. 

Los Angeles Animal Defense League (LA-ADL) responded to this deceptive move by escalating the campaign against the bunny butchers at Sunrise Brands. On Saturday LA-ADL targeted Sunrise Brands subsidiaries at their storefronts with loud demonstrations inside and out. ADL did not stop at their storefronts, they also paid a visit to the executive team at their homes – after all, corporations are run by people and it is these individuals that need to hear the message the most. They are the ones that have the power to stop the slaughter of baby rabbits for fur. 

CAFT has a message for Sunrise Brands & Rebecca Minkoff. We are done with your tricks. We are done with your dodges and deception. We demand a fur-free policy and will accept nothing less. Until you do so, every single one of your business affiliates is a potential target for this campaign. From insurance companies to mail delivery. If you deal with Rebecca Minkoff in any way, you will be hearing from the Coalition to Abolish the Fur Trade. 

The Fall of Fur 

The Fall of Fur is an essential step for Animal Liberation. Abolishing fur is not the end but rather the beginning of a movement for animals, a movement that is fighting to win. 

Join us for the next global action starting December 15th for 12 days of action against the fur trade. Nearly every major shopping day of the year falls over these 12 days and CAFT will be there letting customers know about the wildlife murdered for fur on each one.

See you in the streets,

Coalition to Abolish the Fur Trade 


For the past two years CAFT has been defending wildlife that endure unimaginable cruelty on fur farms. Since November 2020, we have forced 8 companies to go fur-free. Including Neiman Marcus, Moncler and Saint Laurent.

As we knock one company down at a time we will watch the fur industry collapse on itself.


With your gift, we can and will shut down this archaic industry for good.

Activists Start Summer With Blistering Heat for ODLR and YSL

The grassroots anti-fur movement has shown that it is a force to be reckoned with, and if the international week of action from July 5th to 11th was any indication, Oscar de la Renta and Saint Laurent are in for quite the reckoning.

Instead of spending the July 4 holiday relaxing with family, dedicated activists in eleven cities across the US (and Canada) used the long weekend to make signs, plot mayhem, and spread the word about the next big anti-fur campaigns.

The result was 21 hard-hitting actions in one week, an average of three per day, and two per city.

From Honolulu to New York, activists simply owned ODLR and YSL. Malls were invaded, stores were taken over, frenzied security guards were made fools of. And where there weren’t in-store disruptions, there were still dedicated activists demonstrating outside.

Most of this onslaught was directed at YSL. The energy was electric, the pressure tremendous, and the footage on our Facebook and Instagram pages speaks for itself.

Activists came out against ODLR and YSL with patriotic spirit to fight for the native wildlife that these fashion houses imprison and murder. In place of George Washington’s Continental Army drum corps, an army of protesters marched into ODLR’s Manhattan flagship pounding snare drums so hard that the walls shook. Instead of the rockets’ red glare, NYC delivered the red glare of fake blood and chalk outside of ODLR’s boutique. After NYC was done making a mockery out of ODLR they paid a visit to YSL – a target that they were the first to protest years ago.

Texas Animal Freedom Fighters activists staged a pioneering disruption of Houston’s Casa de Novia Bridal shop, one of ODLR’s small club of exclusive retail partners. We emphasize their creativity and bravery in going out on a limb, because against Oscar de la Renta, it is secondary targeting that will light the path to victory.

Chicago was the most active city for this week of action. They held four protests, ranging from in-store disruptions to educational events outside highlighting the cruelty of fur farms with impassioned speak-outs.

In Arizona, the Scottsdale Saint Laurent saw two event. One was hosted by Eradicate Speciesism with a focus on engaging public messaging. The other was a disruption where several activists were cited for trespassing – allegedly. CAFT will post updates on this matter as the case unfolds. Animal liberation will not be achieved by asking nicely, and we commend the dedication and sacrifices of the Scottsdale activists.

Let this week of action mark the beginning of a great transition. ODLR represents the end of an era, one of the last American holdouts stubbornly clinging to the bygone glory of fur. And YSL represents our first strike at the global epicenter of high fashion, the European legacy houses.

We at CAFT have immense gratitude to every city that worked so hard last week to set the tone against the new targets. The determination you all exemplified is exactly the kind of determination we need to win these campaigns. With focus and unity, victory is a foregone conclusion.

Cities that took action:

New York City, Toronto, Houston, Honolulu, San Diego, San Francisco, New Jersey, Las Vegas, Chicago, Scottsdale, and Los Angeles.

Activists Visit Neiman Marcus in Beverly Hills

On April 24, Los Angeles activists added their voices to the campaign against the last American department store selling fur. Neiman Marcus sits less than two blocks from Saks Fifth Avenue, which had seen hard-hitting activism for months before announcing its intention to stop selling fur on April 7. Activists marched through Neiman demanding that they follow the example of their competitors. This event was conducted in coordination with a social media account called Operation Takedown, and involved visits to various designers and retailers in a shopping district. The visit to Neiman Marcus lasted approximately twenty minutes, but we are sure that as the campaign intensifies, Neiman will see the pressure ramp up in Southern California.

Texas Animal Freedom Fighters Take Over Neiman Marcus in Dallas

On April 24, Texas activists took the fight for animals on fur farms directly to the heart of the opposition – Neiman Marcus in Dallas, Texas, the company’s headquarters. Activists marched into the store to educate customers and employees regarding the plight of the animals whose skin Neiman sells as fabric. Making sure that Neiman feels the opposition in Dallas (also the founding city of the original Coalition to Abolish the Fur Trade over two decades ago) is a vital part of the path to victory.

NYC Activists Go Big at Bergdorf Goodman

On April 24, activists from up and down the East Coast converged in New York City for a Fur Season Finale day of action. Neiman Marcus Group was the primary focus of this day of action, and the chosen site was Neiman’s high-end Bergdorf Goodman subsidiary located on 5th Avenue in Manhattan. With a huge turnout, activists took over the store doing speak-outs and chants, before deciding to bring their energy out onto the streets. We suspect this isn’t the last Bergdorf Goodman will be seeing from NYC activists, as long as Neiman Marcus Group continues to sell fur.

Campaign Kickoff: Neiman Marcus Flagship in Beverly Hills

On April 24, Los Angeles activists added their voices to the campaign against the last American department store selling fur. The Neiman Marcus West Coast flagship sits less than two blocks from Saks Fifth Avenue, which had seen hard-hitting activism for months before announcing its intention to stop selling fur on April 7. Activists marched through Neiman demanding that they follow the example of their competitors. This event was conducted in coordination with a social media account called Operation Takedown, and involved visits to various designers and retailers in a shopping district. The visit to Neiman Marcus lasted approximately twenty minutes, but we are sure that as the campaign intensifies, Neiman will see the pressure ramp up in Southern California.

Seattle Activists Hit Saks

Submitted by Seattle activists:

After seeing so many incredible activists around the country protesting companies that continue to sell fur, we decided to protest Saks Off 5th in Seattle, Washington. 

The morning of the protest, February 11, it started snowing, but luckily that doesn’t stop Seattle shoppers! So we carpooled to Westlake Center to meet up with a few other activists and had a very quick meeting to go over the plan and what chants we wanted to shout. Four activists hid signs and a mega phone in our coats and walked ahead of the group to enter the mall. The other six activists protested outside. We took two escalators up to the third floor and entered Saks. We hit the alarm on the mega phone to get the customers and employees attention, and then began to speak about why we were there. This was followed by chants as we made three laps around the store then we were peacefully escorted out by six security guards.

After we exited the store, we were happy to see three more activists had showed up to protest outside. Thirteen of us held up signs in front of the mall and continued chanting. We also took this opportunity to hand out flyers and cards encouraging Seattle folks to support the fur ban in Washington. Two activists went back inside of Saks off 5th to leave flyers in the store and do outreach to the employees.

We also had about fourteen activists in total calling the Saks store number, and demanding that Paige Thomas cuts her ties with the fur trade. Most calls went to voicemail, a couple activists were hung up on before finishing the script that was provided for them. This was the first protest we’ve every organized, and we were fortunate to have three amazing activists from two different cities to get started and help find collective confidence in doing this. We are very happy with how the protest went and look forward to organizing more.

Los Angeles Kicks Off Week of Action Against Saks

Submitted by Animal Defense League Southern California:

Sunday, February 7, was the beginning of an international week of action against fur, and we knew the perfect way to kick it off: by returning to our friends at Saks Fifth Avenue in Beverly Hills.

We’ve been to this Saks location many times before informing the public about the horrors of the fur industry, and yet the employees at this location seem immune to the suffering of animals. In fact, they are so unashamed by the crimes they perpetrate against American wildlife that they hire guards and lock their doors to close themselves off from our message about the reality of their actions.

No worries – we will just have to keep coming back until they understand.

And that is exactly how we started off the week of action against fur here in Los Angeles. As per usual, our protest was a victory before it even started, because Saks locked their doors as we were crossing the street. We still decided not to leave them disappointed, and stayed outside of the store peacefully exercising our First Amendment rights for the better part of two hours.

Every time we visit Saks and they shut down in this manner, the entire building feels like such a lonely ghost town. Don’t worry, Saks – we’ll be back soon to keep you company.