For immediate release:
February 1, 2022
Today, February 1, 2022, Coalition to Abolish the Fur Trade (CAFT) celebrates Zegna Group’s decision to announce a fur-free policy.
We initiated a campaign of protest against Zegna Group four days ago. They heard the message loud and clear, and immediately took action to protect the environment and remedy the cruelty inflicted upon the beavers and minks used in their jackets.
Zegna Group, owner of fashion houses Zegna (formerly Ermenegildo Zegna) and Thom Browne, is the largest menswear company on the planet. Their annual revenue is $1.2 billion. One might think that a company of that size would not have their ears open to the public. We are impressed with Zegna’s responsiveness to their consumers and other stakeholders, who don’t want them supporting the ecological devastation and animal abuse of the fur trade.
The word is out now for every designer with any sense. No longer is the public willing to stand by and listen to empty promises about sustainability in fashion. If you use fur, we will come, and we will win.
The fur industry is dying. It’s time to jump ship and join the future. But if you’d prefer to stick with fur and experience that industry’s reality, the Coalition to Abolish the Fur Trade is happy to oblige.
Below is Zegna’s confirmation to us, which was accompanied by social media posts. In all sincerity, the letter is thoughtful, and we commend Zegna for considering the matter in the way that they did.