In December 2022, Bernard Arnault, CEO of LVMH, became the richest person on the planet. Through cruel and ruthless business practices, especially towards animals, he has accrued a fortune of over 200 billion dollars. As the owner of 75 world renowned luxury brands, Bernard Arnault has all the resources in the world, and an immense amount of power. Yet he doesn’t use this power for the benefit of others; he uses it to poison our environment and massacre foxes, minks and raccoon dogs by the millions.

The innocent animals killed for LVMH’s bottom line are raised on farms where they never experience a day of normalcy in their life – others are trapped and ripped from their natural habitat. All while the toxic runoff from industrial fur farming operations destabilizes delicate ecosystems, threatening all wildlife. All so LVMH brands like Louis Vuitton, Dior and Fendi can sell fur coats.

Arnault and his conglomerate were always going to be the toughest opponent the anti-fur movement would ever face. With this recent development, that fact has become even more clear. It’s going to take nothing less than an internationally unified grassroots effort to force LVMH’s hand to go fur-free. Bernard Arnault may have all the money in the world, but he will never have our resolve. For the furred animals he continues to oppress for profit, we will carry on the fight.

Coalition to Abolish the Fur Trade (CAFTUSA) – exists to forever end the killing of wildlife for their fur. CAFT has protests scheduled against LVMH around the world. Join us on the streets for the upcoming global action against LVMH from 4/10 – 4/11.